All About WebSavänt
The metamorphosis of a finance & banking professional to digital marketing
All about WebSavänt metamorphorsis from computer engineering to digital marketing – how WebSavant is rebranding as a digital marketing agency.
WebSavänt is a digital marketing, search engine optimization, and wordPress web design & development company that deploys effective digital presence for small businesses of various sizes in diverse niches.
WebSavänt’s mission is to help small businesses easily transform from a brick-and-mortar only business, to a brick-and-mortar and digital business in the digital age. Coupled with empowering small businesses to become independent of their service providers.
Finance & Banking Phase
As a previous finance & banking student with South Eastern University, Washington DC and a veteran of the Corporate Finance & Banking Industry in the United States where I lived and worked for about 17 years, I was fortunate to have discovered the power of the Internet in 1999.
The internet allows you to:
- ATTRACT a complete stranger through organic search on Google
- ENGAGE her to become a lead that can be contacted frequently with strong offers that arouses her interest, and close her to a paying customer by building her trust in you and feeding her constantly with relevant content that meets her needs, and;
- DELIGHT her with customer service and valuable contents that turns her to a willing promoter of your business’ brand as she refers her associates, family, friends and colleagues to you.
Upon my return to Nigeria in 2002, I looked for paid employment in the Finance & Banking Sector and could not find a perfect fit so I re-trained myself in Information Communication Technology (ICT).
Computer Engineering Phase
I initially started a Computer Engineering Firm (P.C. Mechanic, Ltd.) in 2003 after my certification as a Computer Engineer.
P.C. Mechanic was involved in computer sales, troubleshooting, repairs, upgrades, maintenance, and networking.
Due to the volatile business climate of Nigeria and other circumstances beyond my control, I was often frustrated, overwhelmed, and stressed-out, and had to finally give it up.
Web Development Phase
With countless sleepless nights, many hours of online browsing time, thousands of hard-earned money spent both in U.S. Dollars and Naira, and hands-on practice of Web Design, I retrained myself again in WordPress Web Development.
I did this by visiting many web development training websites and taking their online courses, downloading thousands of free eReports, online videos, podcast audios, and other resources.
Digital Marketing Phase
I crowned it all by getting trained as a Small Business Digital Manager, completed my training as a Certified Digital Marketing Professional with the University of Illinois at Urbana Champaign U.S.A. and as a Certified Search Engine Optimization Specialist with University of California at Davis U.S.A. both through Coursera an online educational platform.
WebSavänt's Digital Presence Process
Develop Your Digital Vehicle
Here I will supervise or build, manage, and grow your digital presence (website and/or mobile apps) that will help you achieve your digital goals and realize your objectives established in step 2.
Decide Systems & Organizational Structures
Here you will decide the systems and organizational structure you will need to implement to effectively manage your digital processes.
Develop Digital Business Strategies
In this phase I conduct a SWOT Analysis that identifies and fix any of your business' internal weaknesses, allows you to profit from opportunities, and avoid any external threats.
Create Strategic Plans
In this phase I create and implement strategic plans based on the questions we will ask you.
Create Digital Vision
Help your business create a 'digital vision' statement that will help you visualize what your digital presence will help your business achieve.
Set Goals & Objectives
Here I help you set S.M.A.R.T. (Specific, Measurable, Attainable, Realistic and Time Based) goals and objectives